- Editorial:
- PENGUIN PUBLISHING GROUP
- Año de edición:
- 2014
- Materia
- Narrativa
- ISBN:
- 978-1-59184-738-0
- Páginas:
- 176
GROWTH HACKER MARKETING
A PRIMER ON THE FUTURE OF PR, MARKETING, AND ADVERTISING
RYAN HOLIDAY
Pago seguro
Financiamos ONGs
Plantamos árboles
Envíos gratuitos
Atención personalizada
Comprando en El Club de los Raros fomentas la economía circular y solidaria apostando por el consumo responsable. Recuperamos libros sin usar y los convertimos en objetos de transformación social para financiar ONGs, plantar árboles, fomentar el trabajo inclusivo y hacer accesible la cultura.
u003cbu003eA primer on the future of PR, marketing and advertising now revised and updated with new case studiesu003c/bu003eu003cbru003eu003cbru003eu003cbu003e"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." Jason Harris, CEO of Mekanismu003c/bu003eu003cbru003eu003cbru003eMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billionswith hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.u003cbru003eu003cbru003eGrowth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until theyre primed to generate explosive reactions.u003cbru003eu003cbru003eBestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. u003cbru003eu003cbru003eu003ciu003eGrowth Hacker Marketingu003c/iu003e is the go-to playbook for any company or entrepreneur looking to build and grow.
